Innovation: The European Journal of Social Science Research

Innovation: The European Journal of Social Science Research

Publication date: Feb 2026

ISNN: 1351-1610 (Print) 1469-8412 (online)

Taylor & Francis



J. Tochukwu Omenma, Anthony C. Ike, Paulinus O. Agbo, Z. Onyinyechi Omenma, Edlyne E. Anugwom 

Adopting the functionalist perspective of Malinowski and the health belief model (HBM), we showed how the perception of susceptibility to the novel coronavirus disease 2019 (COVID-19) has been blunted by social media-driven myths and conspiracy theories. We used Google Forms to conduct a cross-sectional survey to measure the awareness level of the COVID-19 pandemic among the staff of the University of Nigeria, Nsukka and the impact of frequently exchanged myths on social media on staff members. The findings indicate inter alia that the majority of the respondents, who are highly literate, associated the claim of strong immune systems (35.8%) and high-temperature levels (28.5%) of the weather conditions with the lower death rate in Africa. Nonetheless, many participants (42%) demonstrated sufficient/significant knowledge of COVID-19 symptoms and preventive measures and gained such knowledge through social media (42.5%). These findings, apart from underlining the potency of social media in health information and its tendency to spread myths, call attention to the need for confidence and trust-building measures from public institutions engaged in the national response to the pandemic. In effect, the resilience of myths, even among educated people in Africa, challenges us to reframe health communication to counter these myths.


Mustafa Erol, Ahmet Erol & Gizem Tabaru Örnek


Khai Hoang Nguyen, Thi Thuc Anh Phan, Tran Le Tran, Thi Thuy Dung Pham, Van Kien Pham & Linh Le Phuong Giao


Emine Nur Yeşilyurt & Mustafa Fehmi Türker


Joanna Tusznio, Marcin Rechciński, Mariusz Boćkowski, Agata Pietrzyk-Kaszyńska, Agnieszka Olszańska, Krzysztof Niedziałkowski, Michał Jakiel & Małgorzata Grodzińska-Jurczak


Roel O. Lutkenhaus, Amanda Alencar, Ludo Pfaff, Lieke Galbraith & Adel Al Baghdadi